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A new report from Borrell Associates concludes that the Internet has
become more of an advertising utility than an ad medium, given the
demand for services to maintain a
presence across a wide range of digital platforms and devices.
Underscoring
that point, the media research firm estimates local businesses are
spending two and a half times more on
Web marketing services than on online banners, pay-per-click keywords
and video ads. That translates into $17,000 spent per small
and-medium-sized business annually on online marketing, compared to$6,800 for online advertising. ---->Click Here to see<----- a="">
The Borrell report, “Click Here to get into it!,”
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